How might a marketing manager for a manufacturer of turboprop engines used in private jet planes use the North American Industry Classification System (NAICS)to help with his marketing planning to find prospective customers?
A)He could identify all NAICS numbers that do not reflect the classifications of his firm's customers.
B)He could poll his field sales organization to see if his company's sales representatives know what NAICS numbers mean.
C)He could go to a library to find the NAICS numbers for all government units, federal, state, and local.
D)He could record the NAICS numbers for each of his firm's best customers, and then obtain lists of companies with the same NAICS numbers.

Question

Quizplus · Accepted Answer

Recording NAICS numbers for each of the manufacturer's best customers would allow the marketing manager to obtain lists of companies with the same NAICS numbers. This would help the marketing manager identify potential new customers who are likely to use turboprop engines in private jet planes.

How Might a Marketing Manager for a Manufacturer of Turboprop