The screenwriter walked into the production company office expecting to talk to an executive of the company about producing the writer's idea for a new television situation comedy. As he entered the office, the receptionist said, "I'm sorry, you can't see my boss. Please leave your manuscript and I'll read it. If it's any good, I'll show it to Ms. Friedman who will then get back to you." The receptionist was assuming which buying centre role?
A)influencer
B)gatekeeper
C)decider
D)buyer

Question

Quizplus · Accepted Answer

The receptionist is acting as a gatekeeper, controlling access to the executive who is the actual decision maker in this situation. The receptionist is screening out the screenwriter and potentially passing on the manuscript to the decision maker if it is deemed to have merit.

The Screenwriter Walked into the Production Company Office Expecting to Talk