In a regular buying situation, which role is likely to have the ultimate decision authority?
A)purchaser
B)buyer
C)influencer
D)decider

Question

Quizplus · Accepted Answer

The decider is the role that has the ultimate decision-making authority in a regular buying situation. While the purchaser and buyer are involved in the purchasing process, they do not have the final say in making the decision. Influencers can also play a role in the decision-making process, but their influence is not necessarily determinative. Therefore, the decider is the best choice for the role with the ultimate decision authority.

In a Regular Buying Situation, Which Role Is Likely to Have