Which is likely the commonality between a straight rebuy and a modified rebuy?
A)product or service is the same
B)decision time is short
C)problem definition is the same
D)buying centre is large

Question

Quizplus · Accepted Answer

The commonality between a straight rebuy and a modified rebuy is that the product or service being purchased is the same. In a straight rebuy, the buyer simply reorders the same product without any changes, while in a modified rebuy, some modifications or alterations are made to the existing product, but the product itself remains the same. Therefore, the correct answer is A. Decision time, problem definition, and buying centre size may vary between the two types of rebuy situations.

Which Is Likely the Commonality Between a Straight Rebuy and a Modified