Gulfstream Aerospace Corp. recently sold three Gulfstream V business jets to a government buyer for use as Special Electronic Mission Aircraft. One of the hardest jobs the Gulfstream sales team had to perform during the negotiations was to convince The_________ they should be allowed to present the information about Gulfstream Planes to the other people in the buying centre who were taking the role of buyers, users, deciders, and influencers.
A)busybodies
B)gatekeepers
C)obstructionists
D)whistleblowers

Question

Quizplus · Accepted Answer

Gatekeepers control access to information and can be hesitant to allow sales representatives to speak with the other members of the buying center. Therefore, the Gulfstream sales team had to convince the gatekeepers to allow them to present information about their planes to the other decision-making roles in the buying center. Obstructionists, busybodies, and whistleblowers are not relevant to this scenario.