Users, influencers, or deciders in the buying centre want to change product specifications, price, delivery schedule, or suppliers in which situation?
A)straight rebuy
B)modified rebuy
C)buy class
D)new buy

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the users, influencers, or deciders in the buying centre may want to change product specifications, price, delivery schedule, or suppliers while some aspects of the purchase decision remain unchanged. This situation requires some level of reconsideration and evaluation of alternatives before making a decision, leading to modifications in the purchasing process.

Users, Influencers, or Deciders in the Buying Centre Want to Change