If a purchase is a new buy for a manufacturer, the seller should be prepared to act as a consultant to the buyer, work with technical personnel, and:
A)expect a lot of conflict.
B)expect specifications to be changed many times before the buy is completed.
C)expect a long time for a buying decision to be reached.
D)expect to have to do some favours for the decision makers.

Question

Quizplus · Accepted Answer

In a new buy situation, the buying decision process is often longer because the buyer is unfamiliar with the product and needs more time to evaluate options and make a decision.

If a Purchase Is a New Buy for a Manufacturer