Organizations face three kinds of specific buying situations. They are new buy, straight rebuy, and modified rebuy. Collectively, these situations are called:
A)industrial buying behaviour.
B)buy classes.
C)reseller buying behaviour.
D)purchasing classes.

Question

Quizplus · Accepted Answer

The three specific buying situations are collectively called buy classes, not industrial buying behaviour, reseller buying behaviour or purchasing classes. Therefore, the correct answer is B.

Organizations Face Three Kinds of Specific Buying Situations