Ruby is buying a new watch appropriate to her role as the newest vice president at her company. She was overheard telling a co-worker, "The Rolex has a great reputation, but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?
A)alternative evaluation
B)information search
C)purchase decision
D)problem recognition

Question

Quizplus · Accepted Answer

Ruby has already gathered information about the two brands (Rolex and Tag), and now she is evaluating them based on their qualities and her personal preferences. This stage is called alternative evaluation, as she is comparing different options to determine which one will best fit her needs and desires.

Ruby Is Buying a New Watch Appropriate to Her Role