BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW is concerned with making sure its skateboard is in the
Evoked set of potential skateboard buyers. In this case, it most likely should focus on:
A)making sure its advertisements get on the air during sporting events such as exhibition skateboarding.
B)trying to determine the most important evaluative criteria skateboarders use when judging the product.
C)reducing the post-purchase dissatisfaction that may result from purchasing its product.
D)making appeals directed towards motivational ego needs.

Question

Quizplus · Accepted Answer

By determining the most important evaluative criteria skateboarders use when judging the product, BMW can tailor its advertising and product features to meet those criteria and appeal to potential buyers. This will increase the likelihood that the BMW StreetCarver will be included in the evoked set of potential skateboard buyers. The other options may also be important, but determining the important evaluative criteria is the best choice in this case.

BMW StreetCarver Is a Skateboard That Features BMW's Technology in Its