Factors, such as the store atmosphere, pleasantness of the shopping experience, salesperson persuasiveness, time pressure, and financial circumstances tend to have the biggest influence on which stage of the consumer purchase decision process?
A)The search for information.
B)Whether a purchase decision is made or postponed.
C)Post-purchase assessment of any purchase anxiety.
D)The recognition of a need.

Question

Quizplus · Accepted Answer

The factors mentioned in the question have the biggest influence on whether a purchase decision is made or postponed, which is the second stage of the consumer purchase decision process. These factors can either encourage or discourage the consumer from making the final purchase decision.

Factors, Such as the Store Atmosphere, Pleasantness of the Shopping