Sarah wants to purchase a new iPad. She is unsure about what peripherals she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several consumer electronics salespeople and has looked at the Apple website. Sarah is engaging in:
A)an internal search.
B)an external search.
C)a purchase task.
D)problem recognition.

Question

Quizplus · Accepted Answer

Sarah is gathering information from sources outside of herself, such as friends, relatives, and salespeople, and looking at the Apple website. This is an external search.

Sarah Wants to Purchase a New IPad