Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends. Bell is engaging in which activity?
A)Outsourcing
B)Environmental scanning
C)Competitive intelligence gathering
D)Company protection

Question

Quizplus · Accepted Answer

Bell Canada is engaging in environmental scanning, which involves gathering information on events outside the organization and interpreting trends. It helps organizations stay up-to-date with changes in the market and adjust their strategies accordingly. Outsourcing involves contracting out a business function to an external provider, competitive intelligence gathering involves collecting information on competitors, and company protection involves safeguarding against threats to the organization's assets and operations.

Bell Canada Frequently Commissions Numerous Studies of the Market to Gather