You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans you should engage in which of the following processes?
A)environmental scanning
B)macroeconomic analysis.
C)strategic planning.
D)ecological/technological forecasting.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of gathering information about the external environment in order to identify opportunities and threats. This information can be used to develop strategies that will help the firm to grow sales.

You Are in Charge of the Marketing Program for a Consumer