A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
A)Competitive intelligence gathering
B)Environmental scanning
C)Company protection
D)Business modeling

Question

Quizplus · Accepted Answer

Environmental scanning involves the analysis of external factors that can impact a company's growth and success, including market trends, competition, and economic conditions. Failing to conduct environmental scanning can make it difficult for a company to anticipate and respond to changing market conditions, which may lead to truncated future growth. While competitive intelligence gathering, company protection, and business modeling are all important factors in a company's success, they are not directly related to a company's ability to anticipate and respond to external factors.

A Company That Experiences Truncated Future Growth When Launching a New