According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift in demand, the publisher should have engaged in:
A)tracking environmental trends as a part of its ongoing operation
B)noticing changes in ethnic composition
C)noticing changing demographics
D)shifting funds from its product development department

Question

Quizplus · Accepted Answer

Tracking environmental trends, such as increases in security concerns, is a key part of market research and monitoring for any business. It allows for proactive strategic planning and preparedness for changes in demand. Noticing changes in ethnic composition and demographics may also be important factors depending on the publisher's target audience, but they are not directly related to the increase in demand for books about security. Shifting funds from product development would not necessarily address the issue of unpreparedness for shifts in demand.

According to One of the World's Largest Publishers, It Was