The increase in immigration to Canada is likely to result in a firm's _________playing a larger role in marketing.
A)multicultural products
B)product development
C)immigration strategy
D)ethnic marketing plans

Question

Quizplus · Accepted Answer

With an increase in immigration, there will be a larger diverse population with different cultures and ethnicities. To effectively reach and engage with these communities, a firm will need to develop ethnic marketing plans that are sensitive and relevant to their specific needs and preferences.

The Increase in Immigration to Canada Is Likely to Result