A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity. Which of the following statements about culture is true?
A)Because Canada is considered a "melting pot," cultural trends are typically not monitored by businesses.
B)Culture is an example of an economic force within the marketing environment.
C)Culture is only considered an important facet of marketing in international marketing.
D)Culture includes attitudes and values.

Question

Quizplus · Accepted Answer

Culture includes attitudes and values that influence behavior, decision making, and communication within an organization. It is important to consider these cultural aspects when creating a friendly working culture to increase productivity. While culture is certainly important in international marketing, it also plays a crucial role in domestic business operations, regardless of the country's cultural makeup.

A Consultancy Is Presenting to Their Client About the Importance