The actions taken during the implementation phase of the strategic marketing process include: 1)________, 2)design marketing organization, 3)develop schedules, 4)and execute the marketing program.

Question

Quizplus · Accepted Answer

Obtaining resources is a crucial action during the implementation phase as it involves securing the necessary budget, personnel, and materials needed to successfully execute the marketing program. While finding points of difference, positioning the product, and selecting target markets are important steps in the strategic marketing process, they occur earlier in the process during the planning phase. Designing the marketing organization and developing schedules may also be important but are not as essential as obtaining resources for successful implementation.

The Actions Taken During the Implementation Phase of the Strategic