The information needed for the marketing program, Step 3 of the planning phase, includes: 1) marketing mix actions and 2) _________.
A) market-product grids with targets
B) positioning studies
C) detailed plans to execute the marketing program
D) projections for future sales, expenses, and profits
Correct Answer:
Verified
Q47: The actions taken during market product focus
Q48: The information needed in market product focus
Q49: The information needed in market product focus
Q50: The actions taken during market product focus
Q51: The actions taken during the evaluation phase
Q53: Setting up an organizational chart would most
Q54: A breakdown of the hierarchy of roles,
Q55: The actions taken during the implementation phase
Q56: All of the following would be suitable
Q57: The actions taken during the implementation phase
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