The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) _______, 2) select target markets, 3) find points of difference, and
4) position the product.
A) research customers
B) develop the program's marketing mix
C) identify industry trends
D) set market and product goals
Correct Answer:
Verified
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Q49: The information needed in market product focus
Q50: The actions taken during market product focus
Q51: The actions taken during the evaluation phase
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