The information needed for the marketing program, Step 3 of the planning phase, includes: 1)________and 2)detailed plans to execute the marketing program.

Question

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The marketing mix actions, also known as the 4 P's (product, price, promotion, and place), are the specific tactics that will be used to implement the marketing program. The detailed plans will outline the specific actions and strategies for each of these elements. The other options listed may be important information for developing the marketing program, but they do not directly relate to Step 3 of the planning phase.

The Information Needed for the Marketing Program, Step 3 of the Planning