The actions taken in the marketing program, Step 3 of the planning phase, include: 1) develop the program's marketing mix and 2)_________ _.

Question

Quizplus · Accepted Answer

The second action taken in the marketing program in Step 3 is to develop the budget by estimating revenues, expenses, and profits. Therefore, choice B is the correct answer. While identifying industry trends, selecting target markets, and positioning the product are important steps in the overall marketing plan, they are not specifically part of Step 3 in the planning phase.

The Actions Taken in the Marketing Program, Step 3 of the Planning