The actions taken during the evaluation phase of the strategic marketing process include: 1)compare results with plans to identify deviations and 2)_________.

Question

Quizplus · Accepted Answer

The second action taken during the evaluation phase is to correct negative deviations and exploit positive ones. This involves monitoring performance against the plan and making adjustments as needed to improve results. The other answer choices are not specifically mentioned as actions taken during the evaluation phase.

The Actions Taken During the Evaluation Phase of the Strategic