The information needed in situation (SWOT) analysis, Step 1 of the planning phase, includes: 1) trends for industry and competitors and 2) ________
A) market potential studies.
B) positioning studies.
C) projections of future sales, expenses, and profits.
D) market-product grids with targets.
Correct Answer:
Verified
Q36: Which of the following pieces of information
Q37: Which of the following pieces of information
Q38: All of the following are aspects of
Q39: Which of the following pieces of information
Q40: Which of the following pieces of information
Q42: The actions taken in the marketing program,
Q43: The actions taken during the implementation phase
Q44: The information needed for the marketing program,
Q45: The actions taken during the implementation phase
Q46: The actions taken during the evaluation phase
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