The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: 1)________, 2)market-product grids with targets, and 3)
Positioning studies.

Question

Quizplus · Accepted Answer

Market potential studies provide information on the size and growth potential of the market, which is crucial for determining the focus and goals of the marketing program. The market-product grids with targets also help in identifying opportunities and setting specific targets for the marketing efforts. Positioning studies provide insights into how the product is perceived by the target audience and how it can be positioned in the market for maximum impact. Detailed plans to execute the marketing program and marketing mix actions are important but are not specific to Step 2 of the planning phase.

The Information Needed in Market Product Focus and Goal Setting