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The Actions Taken During Market Product Focus and Goal Setting

Question 60

Multiple Choice

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) set market and product goals, 2) select target markets, 3) _________, and 4) position the product.


A) find points of difference
B) research customers
C) identify industry trends
D) develop the program's marketing mix

Correct Answer:

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