A new manager at Whirlpool creates a plan for each major product line (large appliance and small appliance)to execute in the following year. This plan is likely a(n):

Question

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The plan created by the new manager at Whirlpool for each major product line for execution in the following year is most likely an annual marketing plan, which outlines the company's overall marketing goals, strategies, and tactics for the upcoming fiscal year. This plan includes details about product development, promotion, distribution, and pricing for each major product line.

A New Manager at Whirlpool Creates a Plan for Each