Figure 19-4

-In Porter's generic business strategy shown in Figure 19-4, quadrant "C" refers to a ________ strategy.

Name: Figure 19-4 -In Porter's generic business strategy shown in Figure 19-4, quadrant "C" refers to a ________ strategy.
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Question

Figure 19-4
 
-In Porter's generic business strategy shown in Figure 19-4, quadrant "C" refers to a ________ strategy.

Quizplus · Accepted Answer

In Porter's generic business strategies, quadrant "C" refers to a "cost focus" strategy. This strategy targets a specific market niche, aiming to be the lowest cost producer within that niche, as opposed to "cost leadership," which targets a broader market.

Figure 19-4 -In Porter's Generic Business Strategy Shown in Figure 19-4, Quadrant