Based on relative competitive scope (broad target to narrow target)and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are cost leadership, cost focus, differentiation focus, and:

Question

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The correct answer is differentiation. Based on Porter's model, the four generic business strategies are divided into two categories: broad target and narrow target. The broad target includes cost leadership and differentiation, while the narrow target includes cost focus and differentiation focus. In terms of source of competitive advantage, cost leadership and cost focus aim for lower costs, while differentiation and differentiation focus aim for uniqueness and premium pricing. Therefore, the missing strategy that fits into the broad target and source of competitive advantage of differentiation is differentiation.

Based on Relative Competitive Scope (Broad Target to Narrow Target)and