Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky
Charms but with the addition of food colouring. Kellogg's new (for it)product targeted at a new segment (children who don't eat cereal)is an example of:

Question

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Diversification involves introducing a new product to a new market segment. In this case, Kellogg's is introducing a new cereal product aimed at children who currently do not eat cereal, which represents a new market segment for them.

Recently, Kellogg's Introduced Mickey's Magix Cereal