Quaker took its Instant Oatmeal and added Dinosaur Eggs, which have colourful creatures that appear when boiling water is added. Research shows that children who would not eat plain oatmeal (defined as a new segment)are extremely attracted to the product, which Quaker views as basically the same as its standard Instant Oatmeal. From Quaker's viewpoint, this is a __________strategy.

Question

Quizplus · Accepted Answer

Quaker's strategy involves targeting a new market segment (children who do not eat plain oatmeal) with its existing product (Instant Oatmeal), which is an example of market development.

Quaker Took Its Instant Oatmeal and Added Dinosaur Eggs, Which