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The Reformulation of the Original Coca-Cola to New Coca-Cola (Coca-Cola

Question 125

Multiple Choice

The reformulation of the original Coca-Cola to new Coca-Cola (Coca-Cola Classic) was one of the biggest decisions in the firm's history. Let's call Coke's decision to respond to Pepsi's market gains: Coke's "strategy and planning" and its initial
Withdrawal of original Coca-Cola and substitution of new Coca-Cola and Coke's "implementation" of this strategy. The spread of ill will among loyal original
Coca-Cola customers after Coke announced the change in its formula is an example of:


A) appropriate strategy and ineffective implementation.
B) inappropriate strategy and effective implementation.
C) inappropriate strategy and ineffective implementation.
D) appropriate strategy and effective implementation.

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