The__________ is a selling format based on the assumption that if given the appropriate stimulus by the salesperson, the prospect will buy.

Question

Quizplus · Accepted Answer

The stimulus-response presentation is based on the idea that a certain stimulus or series of stimuli provided by the salesperson will lead to a positive response from the prospect, which is to buy the product or service being offered. This approach is rooted in behavioral psychology principles.

The__________ Is a Selling Format Based on the Assumption That