Which type of personal selling presentation is the most consistent with the marketing concept?

Question

Quizplus · Accepted Answer

The need-satisfaction presentation is the most consistent with the marketing concept as it focuses on the individual customer's needs and wants, and aims to provide solutions to those needs. It involves a consultative approach and seeks to build a long-term relationship with the customer by understanding their needs, presenting customized solutions, and providing ongoing support. This approach aligns with the marketing concept, which emphasizes understanding and meeting customer needs to achieve long-term success.

Which Type of Personal Selling Presentation Is the Most Consistent