A purchasing agent who has previously ordered from your company refuses to reorder on the grounds that "your deliveries are always late." You respond by courteously, "You're absolutely right, and I am going to make it my business to be sure that never happens again." Which method have you used to handle the customer's objection?

Question

Quizplus · Accepted Answer

By agreeing with the customer's complaint and promising to improve, the salesperson is attempting to neutralize the objection and show that they are taking the customer's concerns seriously.

A Purchasing Agent Who Has Previously Ordered from Your Company