If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your cost per thousand (CPM)be?

Name: If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your cost per thousand (CPM)be?
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Question

Quizplus · Accepted Answer

The cost per thousand (CPM) is calculated by dividing the total cost by the total audience size (in thousands). So, $1,000 / 500 = $2.00.

If You Ordered a Commercial to Run on a Local