The use of Don Cherry as a spokesperson for organ donation awareness for the Kidney Foundation of Canada rather than an unknown model is an example of a very popular form of advertising today - the use of:

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The use of Don Cherry, a celebrity spokesperson, is a popular form of advertising where a well-known public figure is used to promote a product or service. This can be effective in capturing the attention of the target audience and creating an emotional connection with them. In this case, using Don Cherry as a spokesperson for organ donation awareness for the Kidney Foundation of Canada can help raise awareness and encourage people to register as donors.

The Use of Don Cherry as a Spokesperson for Organ