The percentage of households in a market that are tuned to a particular television show or radio station is referred to as:

Question

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The percentage of households in a market that are tuned to a particular television show or radio station is referred to as a rating. Gross rating points refer to the total percentage of a market's households reached by a specific advertising campaign or media buy. Reception rate and target audience reach are not commonly used industry terms.

The Percentage of Households in a Market That Are Tuned