A two-hour-made-for-TV movie shows three advertisements for the new Ford Focus Hybrid at $10,000 per ad. The show is watched by 100,000 people across the country. The advertiser calculates the gross rating points and finds it is:

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) are calculated by multiplying the percentage of the target audience reached by the frequency of exposure. Here, the total audience is 100,000, and there are 3 ads, so GRPs = 100,000 * 3 = 300,000.

A Two-Hour-Made-For-TV Movie Shows Three Advertisements for the New Ford