Which of the following approach would likely be used by a life insurance company for developing advertisements using fear appeal?

Question

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Fear appeal is a marketing technique that attempts to arouse fear in consumers to influence or change their behavior by emphasizing the potential negative consequences (or costs) of failing to adopt a certain behavior or acquiring a product or service. Therefore, showing the negative effects of premature death on the relatives of those who do not carry enough life insurance is the best approach for a life insurance company to develop advertisements using fear appeal. This would emphasize the potential risks or threats that the customers could run into if they do not purchase life insurance, creating sense of urgency and making customers more likely to buy the product.

Which of the Following Approach Would Likely Be Used by a Life