Which of the following is an important guideline when using fear appeal?

Question

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It is important not to make the fear appeal so strong that consumers simply want to ignore it and not pay attention. The goal is to motivate behavior change, not deter people from even considering the message. Avoiding references to death or making the appeal humorous may not necessarily be important guidelines, and making sure the advertisement is appropriate for children may be relevant for some products or messages but not necessarily for fear appeals specifically.

Which of the Following Is an Important Guideline When Using