The use of deceased celebrities such as John Wayne and Fred Astaire in commercials may:

Question

Quizplus · Accepted Answer

Using deceased celebrities in commercials can avoid the possibility of the spokesperson's image changing, as they are no longer able to make controversial statements or engage in behaviors that may harm their public image. This can provide a sense of stability and consistency for the product, as consumers' perceptions of the celebrity are unlikely to change.

The Use of Deceased Celebrities Such as John Wayne and Fred