Every issue of Taste of Home magazine features two or three entrepreneurs who have turned some skill or other resource into a successful small business. Since these featured businesses do not pay for this exposure, they are benefiting from:

Question

Quizplus · Accepted Answer

The featured businesses are benefiting from publicity, which is free exposure in the media. Advertising involves paying for this exposure, and direct marketing and personal selling are more targeted and interactive forms of promotion.

Every Issue of Taste of Home Magazine Features Two or Three