Publicity is a non-personal form of communication which means that it is not directed towards a particular individual. It is also indirectly paid because an organization does not pay for it directly. Publicity is usually achieved through the media (e.g. press releases, news coverage, etc.) without any direct cost to the company.

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Publicity Is

Question 71

Multiple Choice

Publicity is:

A) a method used to get a non-personal, directly paid presentation of a company or its products.
B) a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor.
C) a non-personal, indirectly paid presentation of an organization, good, or service.
D) a short-term inducement of value offered to arouse interest in buying a good or service.

Correct Answer: