While searching BuzzFeed as a break from studying for an upcoming marketing exam, you came across a "sponsored post" by Colgate that highlighted the "Top 20 non-traditional ways to use toothpaste." This sponsored post is an example of:
A) Direct sales
B) Direct marketing
C) Public service announcement
D) Publicity
Correct Answer:
Verified
Q63: When a company telephones people to ask
Q64: Personal selling is:
A)the two-way flow of communication
Q65: Wasted coverage can most easily be reduced
Q66: When a television critic writes a newspaper
Q67: Air Canada recently lost a passenger's dog
Q69: When Mike Clark and Jack Curry rate
Q70: When a representative for Pampered Chef cooking
Q71: Publicity is:
A)a method used to get a
Q72: Royal Bank of Canada's annual report to
Q73: Publicity is_ the main component of a
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