Personal selling is a direct form of communication between a buyer and a seller, where the seller attempts to influence the buyer's purchase decision through a two-way flow of communication. Option B refers to sales promotion, option C refers to advertising, and option D refers to public relations.

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Personal Selling Is

Question 64

Multiple Choice

Personal selling is:

A) the two-way flow of communication between a buyer and a seller, designed to influence a person's or group's purchase decision.
B) a short-term inducement of value offered to arouse interest in buying a good or service.
C) a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor.
D) a non-personal, indirectly paid presentation of an organization, service, or product.

Correct Answer: