Royal Bank of Canada's annual report to shareholders is an example of:

Question

Quizplus · Accepted Answer

The annual report to shareholders is a communication tool used by companies to provide information to investors about their financial performance and future plans. This falls under the realm of public relations, as it is a way for the company to build and maintain relationships with its stakeholders. It is not advertising, sales promotion, or direct marketing, as it is not primarily focused on promoting a product or service or driving immediate sales.

Royal Bank of Canada's Annual Report to Shareholders Is an Example