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Imagine You Have Overheard the Owner of a Medium-Sized Manufacturing

Question 146

Multiple Choice

Imagine you have overheard the owner of a medium-sized manufacturing company saying, "We had a good year, and I think next year will be even better. I'm going to raise this year's promotion budget to 4.5 percent of last year's gross sales. That will let me do more advertising than the 3.5 percent I budgeted last year." From this Information, you know the small retailer used__________ budgeting.


A) objective and task
B) all-you-can-afford
C) percentage of sales
D) competitive parity

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