Rob stops at the supermarket to purchase a package of Oreo and other groceries. He is the ultimate consumer in a pipeline from the producer through intermediaries including the grocery store. This pipeline is actually a:

Question

Quizplus · Accepted Answer

This pipeline of distribution from the producer through intermediaries such as the grocery store to the ultimate consumer is referred to as a marketing channel. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. This includes producers, distributors, wholesalers, retailers, and other intermediaries who collaborate to ensure that the product or service is delivered to the end-user efficiently and effectively.

Rob Stops at the Supermarket to Purchase a Package of Oreo